1. Competing on value: bridging the gap between brand and customer value
Author: Maklan, Stan
Library: Central Library of Sharif University of Technology (Tehran)
Subject: ، Brand name products-- Management,، Brand name products-- Marketing-- Management,، Customer relations,، Industrial management
Classification :
HD
69
.
B7
.
M35
1998
2. Marketing value metrics :
Author: Malcolm McDonald, Peter Mouncey, Stan Maklan.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Marketing-- Cost effectiveness.,Marketing-- Management.
Classification :
HF5415
.
13
.
M369159
2014
